I’M A STYLIST Styling Head Review #AD

It’s been a long time since the twins played with a styling head; they had one about five years ago and after an initial flurry of interest, the moment passed and the styling head was stuck on a shelf until I gave it away to Sophie my granddaughter. So, it was with great interest I accepted BritMums request to review the I’M A STYLIST styling head. How would it go down with my two discerning tweens?

All mums of tweens will nod their heads agreeing with me when I say that 10 going on 11 is a tricky age when it comes to dolls. The twins are in an in-between-stage where they don’t want to appear childish in front of their peers but there are some things (like favourite teddies – ssshhh) they still don’t want to let go of. Lucy, the I’M A STYLIST styling head, fits in perfectly as she is beautiful and comes with all the latest fashion accessories making her very trendy.

I have become very aware this past school year of their search for independence and their claim for taking control over their personal identity. In the past, I’ve always bought their clothes and shoes but recently they politely refuse to accept my choices and we go on shopping trips together where they can both freely choose (to a certain extent) their ‘look’.

Their group of friends is extremely important to them and I hear them chatting with them on their phones all the time about hair, makeup, fashion and Arianna Grande – who has taken over the bedroom walls. Frequently, in the mornings – just as I’m about to leave the house – I get asked to do an Arianna ponytail.

When they get ready to go out, makeup and hair is an important part of their ‘getting ready’ routine. It’s been fun watching them learn to apply the various products and learn how to use them – there were no YouTube tutorials in my day! I have noticed, however, that they aren’t very adventurous when it comes to hair styles. I think they lack practice and this is where I’M A STYLIST Lucy, steps into our lives.

Choker necklace – ‘model’s own’

The 33cm tall beauty arrived with earrings, hair accessories, magnetic eyelashes and self-adhesive gemstones and as we unboxed her, the girls’ eyes were shining with excitement; they couldn’t wait to get their hands on her.

Can you imagine their delight when they discovered a second wig in the box? A lovely rich red colour. The styling heads have a ‘CUT HAIR DON’T CARE’ feature and a wide range of wigs to choose from including blue and lilac. They are so easy to change as well; each wig has an elastic that runs around the edge which fits into a notch around the head. It can then be pulled and tied in place. It holds securely and can stand all the brushing and styling little divas wish. Just don’t let them loose with hair spray or gel!

I’M A STYLIST styling head comes with

  • Magnetic eyelashes that are easy to apply and come in a special keepsake box.
  • Interchangeable excellent quality wigs available in different colours. New wigs are on the expensive side at £39 though.
  • Earrings
  • Removable top.
  • Suction cups on the bottom of the styling head for extra stability when styling.
  • Reusable packaging which can be used to store the styling head neatly.

The I’M A GIRLY brand is new to me but I’m pleased to note the brand promotes inclusivity and diversity and is aimed at both girls and boys. They also produce an I’m A GIRLY fashion doll which comes in natural proportions, varying skin tones and hair colours and different of styles. The I’M A GIRLY products are designed by girls and boys aged 9 to 13 on its KIDS4KIDS panel. I’M A STYLIST styling head is available in Harrods and Hamleys RRP £75.

Competition – Your child could be part of the KIDS4KIDS panel!?

Do you have a child aged 9 to 12 who’s creative and interested in design and fashion? They can win a place on the KIDS4KIDS design team designing clothes and accessories for the product range. The winners will have the opportunity to meet with the I’M A GIRLY team in London and design clothes for the Fall Winter collection. It will be an afternoon full of drawing, playing with fabrics and brainstorming outfits!

Let your little designer show their creativity by entering. Here’s how!

  • Download this sheet with an illustration of the I’M A GIRLY doll: IAG _ Drawing Template
  • Your designer can draw on it, create a collage from images, fabrics and colours etc. to create their very own and individual outfit
  • Once their creation is finished, take a picture of it and send it to info@imagirly.com
  • Competition ends 21 May 2019
  • The KIDS4KIDS design team will choose the best designs and winners will be announced 24 May 2019
  • The winners are invited to take part in the design session in London on 15 June 2019 2-5pm*

*travel not included

The project is sponsored by I’M A GIRLY.

Read the Terms & Conditions

DISCLAIMER: This post is part of a paid project with I’M A GIRLY and BritMums, promoting the I’M A STYLIST styling heads, that just landed in Harrods and Hamleys. They are hip, cheeky, trendy and a bridge between childhood and teenage years. See the styling heads, the fashion dolls and accessories at www.imagirly.com/uk/



  1. May 21, 2019 / 4:27 PM

    It’s such a tough age isn’t it, but this styling head seems perfect. I love the hair styles they created and the competition sounds so much fun. I’ll have to get my girls creating some ideas for this

  2. May 22, 2019 / 1:01 AM

    I love that there are lots of different wigs to choose from. That is super cool and means you can always replace it , if the hair gets damaged or chopped of!

  3. May 22, 2019 / 9:23 PM

    My daughter just turned 11, so I understand what a tricky age it is. They do want to be grown-up though they are still little.

  4. May 23, 2019 / 2:45 PM

    It’s so life-like to practice on. Such a lovely toy.

  5. May 24, 2019 / 8:44 AM

    this looks so great for tween age children. I love the hairstyles your girls created too.

  6. May 26, 2019 / 9:35 AM

    I can imagine what a tough age this is, but it’s great that this head allows them to practice styles and make up so well, makes it seem much more grown up.

  7. May 28, 2019 / 11:32 AM

    Such an ace competition – love that they give kids the chance to have a say. Also, these styling heads are amazing, so realistic and great way to kids to try out new looks

    Laura x

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