Occasion and location wear

bonmarche dressSummer brings out the social butterfly in all of us. The warmer days and lighter evenings make us all feel like cramming so much more into our days. Whether dressing up for a party or enjoying quiet family fun together all the activity calls for a variety of looks to suit any occasion or location. The summer’s hot trends are figure friendly and versatile so invest in a few key pieces to see you through the season in style.

Weekend Barbecue

The smell of barbecue on the breeze is one sure sign that summer has arrived. An invitation to a barbecue or two is pretty much guaranteed every summer and they’re an occasion where you need to be comfortable, relaxed and feel good without being too overdressed. You also need to consider the unpredictable weather too. The evenings can turn very chilly, very quickly.

A summer dress is an easy option that will fit the bill. The Bonmarché Crochet Trim Printed Maxi Dress is a colourful, flattering choice that will look just as great with a shrug cardigan slipped on when the evening chill sets in.

Day at the Races

A day at the races is enormous fun, whether you’re lucky with the horses or not. It’s a special occasion we’re all familiar with the sight of well turned-out ladies lining up on their way into Ascot. Now, you don’t have to dress up quite that much for a regular day at the races but some effort is required so it’s time to get glamorous.

Nothing is more summery or feminine than a striking floral print and the David Emanuel Rose Print Cotton Sateen Shift Dress by Bonmarché offers just that. It is a figure friendly shift dress that will gently sculpt an hourglass shape. This dress will look great with a fitted style jacket and colour-complementary court shoes.


Relaxing with friends is a real treat and a day out shopping and lunching is certainly something to look forward to. Time flies when you’re having fun but with all that walking and eating, comfort is paramount to ensure you get the best from your day.

The crop is the on-trend length of the season and cropped trousers are a comfortable and practical choice for a relaxed day. If you opt for a relaxed cut, such as the Bonmarché Linen Blend Cropped Trousers, choose footwear to match such as a plimsoll. A jersey t-shirt will always make a great partner and gently hugs your figure showing off instead of hiding a great shape. If the weather is changeable, a soft gillet is an option to take along.

Day at the Beach

There’s nothing nicer than escaping to the beach for the day when the sun is out. If you have an opportunity to take a trip with the family this summer then ensure you go prepared with the right outfit for the job. You might be sunbathing one minute and playing a game of ball with the grandkids the next and then there’s the compulsory trip to the fish and chip shop!

Swimwear is an essential for any beach excursion so choose something that you feel both confident and comfortable in. A tankini is a good choice for those days that you don’t quite know what you might be up to. It’s as versatile as a bikini but without having to reveal quite as much. If you’re going to be active then do go for something with a supportive cup to protect your bust. When it comes to a stroll to the seafront café a cover-up is needed and the Bonmarché Beach Maxi Dress is easy to throw on in an instant. If you prefer trousers, then relaxed cropped trousers are the way to go.

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