Way back in 2012 – I know doesn’t it seem so long ago now? I was contacted by the Ora people, they told me they’d come up with something brand new, a product that turns around a century of design, that saves money and time and the planet too.
‘Would you like to review it for us?’ they asked. Of course I said, if it’s that good.
Take your bog standard kitchen towel, it comes on a roll right and you need two hands to rip a piece off, or a hand and an elbow maybe if your hands are wet or dirty. Well Ora is about to change all of that as it is round.
Round? I hear you ask, yes and it comes packed in a stack on a waterproof base so with only one hand you can take a single sheet and the rest of the stack won’t get wet.
In fact this product is so unique that one stack contains the same number of sheets as two traditional rolls meaning more space in your cupboards.
What about the planet bit? you ask. Well, the space saving stack means there’s about 20% saving on packaging and it takes 30% fewer trucks to deliver the same amount of kitchen towel to the supermarkets, so that’s less pollution and congestion.
Ora was launched in February in 30 Tesco stores, in fact this review has been sitting on my desk for a while and I apologise for that Ora but you know, I went and got married and it kind of sucked up all my time.
The product range will be available in 500 stores by summer 2013 and more plans as the year progresses.
One stack costs £1.89 but remember you get the equivalent of two rolls for that.
My verdict – It took some getting used too and I haven’t yet used it for blowing noses which I do use traditional kitchen towel for as it seems a ‘waste’. It does seem to last forever and it’s very handy to be able to take one piece and use it with one hand only to clean up any spillage or mess. I can see myself using this more and more and I’m very impressed with the technology and design gone into the thinking behind this product. I think it’s the way forward.
Disclosure: I was sent a roll of Ora kitchen towel for the purpose of this review.