I left BritMums back in October last year when I took up a part time job with James Villas working on the marketing team, specifically the social media team. It was a wise move as I would never have been able to run the two jobs together, there just isn’t enough time in the day plus we have some work days that are completely draining and I need to switch off of an evening. However, I had every intention of going to BritMums Live again. It’s the one blogging event that I know I will enjoy and get to catch up with some good friends too.
It’s a date I pencil in from one year to the next and as the date loomed up I started to think about childcare and organisation. That was when Coca Cola invited me to their symposium on the Friday afternoon. They had a brand new product they wanted to share with me.
Luck would have it that Friday is my day off so off I went for an afternoon tea get together in the Montcalm Hotel.
I learnt that Coca Cola has been going since the 1900’s in the UK and that Selfridges was their first point of sale. I learnt that Lilt, Schweppes, Kia Ora, Dr Pepper and Smart Water are all under the same umbrella and that they have 6 factories dotted around the United Kingdom to make their products, cutting their carbon footprint.
I remembered when in 1983 they launched Diet Coke which has no sugar in it. I have to say this is my favourite of all their Colas and I learnt that since then 27 of their drinks have since been launched with no sugar.
A total of at least 30% of their drinks are mid – low calorie.
We talked a bit about Coca Cola Life, the one in the green packaging, have you tried it? That drink has 45% less sugar in it.
Then we touched upon Coca Cola Zero, launched in 2006 and proven to be very popular only some fans complained the taste wasn’t right. So the scientists and the production team re visited the recipe, and they adopted Stevia to add a sweet taste.
Coca Cola Tasting
Then came the fun part of our symposium; four glasses were placed in front of us each cup holding a different Coca Cola and assigned a letter. We were asked to taste and guess which one was Coca Cola, Diet Coke, Coca Cola Life and Coca Cola Zero. You’d think that was pretty easy right? Wrong. I got two out of four and some of the tasters didn’t get any right.
You see by altering the recipe and including Stevia they have brought the Coca Cola Zero taste incredibly close to the red tin Coca Cola. Go try it and see for yourself. They have a brand new packaging which is very swish and eye catching. you’ll also be seeing TV ads, billboards and lots of online marketing too so if you feel tempted, I dare you to try it and let me know what you think.
BritMums Live 16
I’m so glad I went, I caught up with Jen and Susanna, spoke with Nadine who took over my editor role, and bumped into some of my very special online friends, too many to mention here. But my highlight of 2016 must be a one to one with Amanda Jennings where we sat and spoke about writing, the tricks and tools of the trade but that will have to be another post… she’s working on her fourth book you know.
Disclosure: Coca Cola kindly paid for my attendance at BritMums Live this year, they invited me to their symposium but all of the above is what I learnt from that meeting and my own opinion on the products.