Fudgy Bear being a kind and considerate soul decided that Westfield, the super shopping centre at Shepherd’s Bush, was to be our meeting point. I hadn’t yet had the pleasure of browsing this fabulous shoppers paradise so my excitement was increased even more and I fell in love with him before even meeting him just for that reason! One very clever bear I’d say.
Fudgy Bear met us in Foyle’s bookshop, he’d laid out a large mat for us all to sit on and Sarah Marley, the author of his tales sat and read us a couple of his books. The children weren’t quiet at all, they were quite the opposite constantly butting in, each one itching to shout out the answer first because one of the unique points of Fudgy Bear’s Books is they are interactive and by asking questions as he goes Fudgy Bear keeps the little ones gripped and their attention doesn’t waver a second.
I must admit Fudgy Bear is an incredibly good looking fellow, he’s hand stitched and has his name on his golden bow and embroidered on his right paw. Both the girls and myself were instantly smitten and it took me forever to get out of the shop without taking two bears with me.
‘Mummy, I need a Fudgy Bear too!’ tears rolling down pink cheeks, eyes getting redder by the tear and voices louder and more insistent by the second. I managed to get out of the shop with just a book each and a Fudgy Bear biscuit each but next time I know I won’t be so lucky, he’s so desirable.
Fudgy’s books introduce colours, numbers, shapes and make learning fun from birth to preschool and for slightly older children he has an activity book with dot-to-dots, mazes and counting games to play.
Child psychologist Dr Amanda Gummer says
“Reading the books with the bear helps children to engage with the character in the stories, fostering empathy and adding a sensory dimension to the visual and auditory activity of reading a book.
Learning is more effective when a child feels calm and secure. If parents spend time reading, whilst the child cuddles the toy, the child will associate Fudgy with positive feelings of security, calmness, love and happiness. Cuddling Fudgy can recreate those feelings and help a child cope with challenges they face.”
Fudgy Bear has won a host of awards including Loved by Parnets (2011) silver award for Best Soft Toy and Best Stimulative toy, Gurgle magazine had him down as a Christmas Must have and The Baby Website gave him an unbeatable 10/10.