A day out at Panasonic HQ as an Intelligent Living Mum

I am one of 10 lucky bloggers chosen by Panasonic to be part of their Intelligent Living Mums group. This means I get to go to Panasonic HQ in Bracknell a few times over the next year, see their products, new ones coming up for launch and chat about Intelligent Living with them.

Panasonic kettles to be launched in October

Panasonic kettles to be launched in October, toaster to match

My first trip was last Thursday and although VERY excited, I just knew in my bones I was going to have a great day I just didn’t know how brilliant it would be.

Out of the 10 bloggers I already knew four and I always love meeting bloggers I haven’t met before. Here’s a list of all of us

Emma http://www.mummymummymum.com/
Filipa http://www.gourmetmum.tv/
Laura http://www.thelifeandtimesoftheworkingmum.com/
Lucinda http://www.bakesbooksandmyboys.blogspot.co.uk/
Marianne http://marisworld.co.uk/
Monika http://mumonthebrink.com/
Penny http://aresidence.co.uk/
Ruth http://geekmummy.com/
Sara http://www.walkingwithangels.co.uk/

Penny Alexander models a Panasonic fridge

Penny Alexander checks out the Panasonic fridge

I was completely blown away by my Panasonic day. I never expected to learn so much or to be so humbled by an international corporate organisation but I was.

Mr John Hardy the Sales and Marketing director played a major part in our day and what a likeable man. Soft talking and gentle manner he won us over in two minutes of meeting him. He filled us in on the history of Panasonic and what a humble beginning!

When I found out about Konosuke Matsushita, the founder of Panasonic and listened to his life story I was captivated. A lad who at 9 years old had to leave home to work as an apprentice and has grafted every single day of his life. I am reading one of his books given to me on the day and I can’t put it down. Such an inspirational man. He founded Panasonic – then Matsushita Electrics, in 1917

It quickly becomes clear that Panasonic multi international company is based on very strong, deep values which are as important today as they were at the beginning. You can’t help but be totally amazed by the company philosophy which in a nutshell is to produce products that help the customer and enhance their life. Their products must make people’s lives better and free up time to spend on quality family time. If a product doesn’t do that, they won’t bother making it.

Panasonic museum

I learnt that Panasonic is the largest consumer electronics company in the world, not bad from starting off with a double plug adaptor and a bicycle lamp, they even make Panahomes in Japan where Panasonic make 99% of the house!

Konosuke wanted to look after his staff too and founded the PHP Institute Peace and Happiness through Prosperity, he established a local hospital to benefit the society around him and his entire life was spent giving back to make society a better place to live in.

Konosuke Matsushita

I learnt so much more in that one day. I learnt how to use their bread maker and I am now longing for one of my own. Panasonic corner 60% of the bread making machine market, their success is entirely based on word of mouth as no advertising is employed. Their machine Karin Joyce, even makes gluten free loaves as they work closely with the coeliac society. You can make spelt loaves and Nickie72 the dough for focaccia and ciabatta can be made in the breadmaker and finished off in the stove I was delighted to hear.

Panasonic bread maker

I have started my Christmas list with this product take note Santa!

Their bread machine won Which Best Buy and is endorsed by the Good Housekeeping Institute. Funnily enough Which mentions one negative on their bread maker there is no viewing panel on the top but listen up – they don’t want a viewing panel as it causes condensation to fall back on the dough preventing a crusty dough! So it’s NOT a negative but a positive

I learnt that each year the flour crop is different, I learnt that this year’s best flour is Waitrose’ own make or Tesco’s and that the flour you use makes a difference.

I also picked up the tip of adding the yeast to the pan before the flour ;)

We moved onto washing machines and I learnt that blood stains should be washed at a low temperature, if you try to wash at a high temperature you will ‘burn’ the stain onto the fabric and it will never come out. As I helpfully pointed out to Panasonic this little tip will really mess up CSI’s forensic investigations! All the murderers can clean their clothes of blood stains!

Panasonic washing machines

Panasonic have set up The Ideas Kitchen for customers and it’s full of recipes, tips and tricks with lots of myth busters for their range of combi microwaves. It’s not a selling site, you won’t find one product on there but you will find lots of tutorials on how to use the products

lunch at Panasonic

We were very lucky bloggers as we all came home with a goody bag, we fished out our product written on a piece of paper, Two mums got one of my bread makers and I fished out a Panasonic epilator ‘ouch’ and didn’t hesitate to swap with Penny for her Panasonic Milano men’s three blade shaver which Paul is very impressed with. I also have a great Panasonic cam corder to play around with so watch this space ;)

Verdict – I can’t wait for the Christmas met up and thanks Panasonic for an amazing day

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.